Furrer, Olivier; Sudharshan, D.; Thomas, Howard; Tereza … - In: Journal of Strategy and Management 1 (2008) 1, pp. 15-40
Purpose – This paper, anchored in the resource‐based view of the firm, attempts to develop linkages between firm‐level resources, Porter's competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry....