Lee, Sang M.; Park, Sang‐hyun; No Yoon, Seong; Yeon, … - In: Industrial Management & Data Systems 107 (2007) 5, pp. 605-617
Purpose – This paper aims to investigate processes of how RFID‐enabled systems affect consumers' trust and acceptance of u‐commerce, emphasizing a feedback loop where consumers' post‐transaction trust affects their initial trust. Design/methodology/approach – A simulation model using...