Gillison, Stephanie; Givan, Alexa Martinez; Beatty, Sharon E - In: Journal of Consumer Marketing 32 (2015) 4, pp. 234-244
Purpose – This paper aims to explore the mother–adolescent daughter shopping trip to better understand the experiences … and process that occur during these shopping trips. Adolescent girls and their mothers are an important shopping companion … pair that has received minimal study. Design/methodology/approach – This research investigates the mother–adolescent …