Owusu, Victor; Owusu-Sekyere, Enoch; Donkor, Emmanuel; … - In: Journal of Agribusiness in Developing and Emerging Economies 7 (2017) 2, pp. 115-134
Purpose The purpose of this paper is to evaluate consumers’ willingness to pay (WTP) for composite flour bread produced … and WTP for cassava-wheat composite bread. From these consumer interviews, a hedonic regression model was applied to … evaluate consumers’ WTP for various attributes of composite flour bread. Price-related and health-related perceptions of …