Wu, Laurie; Shen, Han; Li, Mimi; Deng, Qian (Claire) - In: International Journal of Contemporary Hospitality Management 29 (2017) 2, pp. 648-668
including a temporal contiguity cue in a review can significantly enhance the purchase intention of other consumers toward the … reviewed business. Design/methodology/approach A 2 (personal sense of power) × 2 (temporal contiguity cue: manipulated to be … found that, for powerless consumers, temporal contiguity cue can effectively enhance the perceived trustworthiness of the …