Choi, Chang-Bum - In: Journal of Korea Trade 20 (2016) 2, pp. 186-198
Purpose – Importer commitment is important to the improvement of exporter performance. More committed importers … the factors that motivate importers to be committed to their overseas exporters: exporter fairness. Specifically, this … study examines the role of exporter fairness in developing importer commitment. Fairness is conceptualized as three …