Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Marketing Intelligence & Planning 35 (2017) 3, pp. 425-440
Purpose The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions … of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase … between utilitarian benefits and green brand image. Research limitations/implications This study extends previous research by …