Poehlman, Jon; Uhrig, Jennifer D; Friedman, Allison; … - In: Journal of Social Marketing 5 (2015) 1, pp. 2-20
Purpose – This study aims to explore peoples cognitive perceptions of HIV and other sexually transmitted diseases (STDs) to inform decisions on message development with regard to message bundling, with limited research on the concept of bundling-related prevention messages and no studies that...