Makarov, Pavel Yurievich; Illarionov, Alexandr Efimovich - In: Journal of Place Management and Development 13 (2020) 4, pp. 409-427
Purpose The purpose of this paper is to study ways, which regional administrations affect place branding effectiveness. Design/methodology/approach The study was conducted based on qualitative analysis. In total, 10 place branding cases of federal subjects of Russia were considered to estimate...