Raja, Jawwad Z.; Frandsen, Thomas - In: International Journal of Operations & Production Management 37 (2017) 11, pp. 1654-1682
Purpose Previous research has predominately focused on the servitization strategies of western manufacturers in … advanced economies, neglecting the potential for servitization in those which are emerging, such as China. The purpose of this … servitization in China. Future studies may consider other case firms in other markets. Practical implications The MOA framework …