Zhou, Zhongyuan; Li, Ting (Tina); Liu, Chang; Zhou, Yang; … - In: Industrial Management & Data Systems 123 (2023) 12, pp. 3080-3108
Purpose More people share their tourism experiences on social media today than in the past, and as a result, more …. Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism-related posts … (TRPs) when planning their trips. Design/methodology/approach Questionnaires were collected from 402 social media users who …