Schofield, Peter; Reeves, Peter - In: European Journal of Marketing 49 (2015) 5/6, pp. 968-992
hierarchical voter satisfaction factor types. The validity of the three-factor theory of satisfaction in explaining consumer … political marketing and voting behaviour research. Originality/value – The study establishes the relevance of the three-factor … theory of satisfaction within a political marketing context. It demonstrates that, controlling for party loyalty, perceived …