Waller, Matthew A.; Heintz Tangari, Andrea; Williams, … - In: International Journal of Physical Distribution & … 38 (2008) 6, pp. 436-451
Purpose – The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm's performance. The paper builds theory with respect to case pack quantity's dichotomous impact on the retail...