Walley, Keith; Custance, Paul; Zhang, Ruxin - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 477-491
study identified and quantified the key aspects of service quality relating to language training in China and an importance … between the expectations of the students and the performance of organisations delivering language training in China. This gap … represents a weakness of those organisations already operating in the Chinese language training market but an opportunity for …