Zheng, Haichao; Hung, Jui-Long; Qi, Zihao; Xu, Bo - In: Online Information Review 40 (2016) 1, pp. 97-118
reward-based crowdfunding. Design/methodology/approach – A research model was constructed based on elaboration likelihood … the largest reward-based crowdfunding platforms in China. In total, 829 reward-based crowdfunding projects were analyzed … reward-based crowdfunding – community and collaboration because personal, dynamic message interactions were more effective …