Wu, Jiang; Ma, Panhao; Xie, Karen L. - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2962-2976
-to-peer short-term rental platforms where hosts and renters are strangers. However, the specific attributes of hosts that help build … trust with potential renters and drive their purchase of short-term rentals remain unknown. This study aims to explore the … effects of host attributes on renter purchases made on Xiaozhu.com, one of the top short-term rental platforms in China, while …