Abbasi, Amir Zaib; Ayaz, Natasha; Kanwal, Sana; … - In: Data Technologies and Applications 57 (2023) 3, pp. 344-365
emotional involvement) of the TikTok app determine users' intention to use the app and its resulting impact on the actual usage … (especially, in form of users' behavioral intention to use the TikTok app and its further impact on usage behavior). This study … utilizes the partial least squares-structural equation modeling approach to perform data analyses on 258 TikTok app users …