Holloway, Immy; Brown, Lorraine; Shipway, Richard - In: International Journal of Event and Festival Management 1 (2010) 1, pp. 74-85
by researchers in event studies. The literature on qualitative methods and on ethnography in particular is also examined …Purpose – Events research is witnessing a gradual increase in experience‐related studies, reflecting a challenge to the … dominance of positivist, quantitative‐based studies. This purpose of this paper is to support a paradigm shift to effect a more …