Rohm, Andrew J.; Kashyap, Vishal; Brashear, Thomas G.; … - In: Journal of Business & Industrial Marketing 19 (2004) 6, pp. 372-385
The promise of B2B e‐commerce had led to an explosion in the number of e‐marketplaces as firms adopted a “launch and learn” strategy. However a cash crisis and continuing losses led to tremendous consolidation in these marketplaces. This scenario was mirrored in Latin America too. With...