Broyles, Sheri J.; Grow, Jean M. - In: Journal of Consumer Marketing 25 (2008) 1, pp. 4-6
advertising agencies and to discuss what impact that might have on the work environment of those creative departments and … gender gap, the creative department of advertising agencies as an “old‐boys network,” reasons why women leave creative jobs …, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies …