Pandya, Saurabh - In: Strategic Direction 33 (2017) 3, pp. 12-14
the popular SWOT analysis and make it more effective. Design/methodology/approach The paper conceptualizes the LISA … framework where L, I, S and A correspond to S, W, O and T, respectively, of the traditional SWOT analysis framework. Each … linkage is discussed to provide some insights as to how the understanding of the SWOT analysis can be further extended to …