Search Results - "Customer relationship management"

The role of social customer relationship management in improving relationship performance in small businesses

Ohliati, Jenny; Yuniarty; Bismo, Aryo - In: International journal of innovation and technology … 19 (2022) 8, pp. 1-18

Persistent link: https://www.econbiz.de/10014232986

Relationship management in life insurance and information technology

Moghadam, Mahnaz; Javanmardi, Shabnam - 2022

The term "customer relationship management," or CRM, refers to a wide range of practices used by businesses to keep … throughout the years to facilitate this procedure. As a general rule, customer relationship management entails keeping tabs on … different facets of customer relationship management, from the fundamental notion of CRM to the development of its strategy and …

Persistent link: https://www.econbiz.de/10014076508

Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic : The Mediating Role of Customer Relationship Management

Mehralian, Mohammad Mehdi; Khazaee, Parinaz - 2022

enterprises (MSMEs) during the COVID-19 pandemic taking into account the mediating role of Customer Relationship Management (CRM … customer relationship management questionnaire of Anderson and Gerbing (1988), and the business performance questionnaire of …

Persistent link: https://www.econbiz.de/10014030133

Artificial intelligence in customer relationship management : literature review and future research directions

Ledro, Cristina; Nosella, Anna; Vinelli, Andrea - In: The journal of business & industrial marketing 37 (2022) 13, pp. 48-63

Persistent link: https://www.econbiz.de/10013538912

Customer relationship management practices and employee sensitivities of private sector banks : an analysis in Indian context

Sultana, Mehbooba; Mpanme, Ditalak; Ahmed, Jaynal Uddin - In: Business and Economic Research : BER 12 (2022) 4, pp. 168-182

Persistent link: https://www.econbiz.de/10013474184

Effects of customer relationship management on organizational performance

Nedeljković, Ivana; Zlatanović, Dejana; Marinković, … - In: Ekonomske teme 60 (2022) 2, pp. 237-258

Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long …

Persistent link: https://www.econbiz.de/10014281822

Improving real estate CRM user experience and satisfaction : a user-centered design approach

Ferreira, Mariana Sobral; Antão, João; Pereira, Ruben; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-10

management (m-CRM) system with an electronic customer relationship management (e-CRM) system to increase customer loyalty … development and use of a user-centred design approach. This study aims to seamlessly integrate a mobile customer relationship …

Persistent link: https://www.econbiz.de/10014365978

Critical Factors for Adoption of Customer Relationship Management : A Study of Palestine SMEs

Salah, Omar Hasan; Zawiyah Mohd Yusof; Hazura Mohamed; … - 2023

Understanding Customer Relationship Management -- CRM Adoption Theories -- CRM Adoption Models and Frameworks …This book explores the challenges in adopting customer relationship management (CRM) models in developing countries …

Persistent link: https://www.econbiz.de/10014442250

Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency

Randhawa, Praneet - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 190-207

Persistent link: https://www.econbiz.de/10014511800

A smart new theoretical model of global marketing communication to support customer relationship management and sustainability

El Khair, Khaoula Fath; El Hamzaoui, Mustapha - In: Contemporary management and global leadership for …, (pp. 127-140). 2024

Persistent link: https://www.econbiz.de/10014532593