Rawwas, Mohammed; Arjoon, Surendra; Sidani, Yusuf - In: Journal of Business Ethics 117 (2013) 3, pp. 525-539
A vast majority of marketing theory and research has focused on relativism and idealism in order to understand ethical behavior. However, making ethical assessments that in turn influence behavior is much more complicated than it appears. One of the most important developments in contemporary...