Purpose – The purpose of this paper is to humorously define various common business and strategy terms to amuse and illuminate. Design/methodology/approach – The paper is a lexicon. Findings – The paper finds that man's search for meaning can end up with one's nose in a dictionary....

Purpose – The purpose of this paper is to humorously define various common business and strategy terms to amuse and illuminate. Design/methodology/approach – The paper takes the form of a lexicon. Findings – Man's search for meaning can end up with one's nose in a dictionary. Again....