Skaarup, Sean; Mclarney, Carolan - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 4, pp. 32-46
As national boundaries and cultural lines continue to blend together, the success of a modern business enterprise has increasingly depended on a global network of stakeholders. To remain sustainable, multinational enterprises (MNEs) seek any competitive advantage that strengthens their brand,...