ARIONESEI, Gabriela; IVAN, Paul - In: Revista de turism - studii si cercetari in turism / … 14 (2012) 14, pp. 90-95
Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained...