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Search: "Scriven, John"
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Scriven, John
20
Ehrenberg, Andrew
7
Barnard, Neil
5
Clemente, Maria
4
Scriven, John G.
3
Ehrenberg, Andrew S. C.
2
Goodhardt, Gerald
2
Lomax, Wendy
2
Singh, Jaywant
2
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2
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Journal of advertising research
6
Long range planning : LRP ; international journal of strategic management
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
2
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2
Journal of world trade law
2
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OLC EcoSci
13
ECONIS (ZBW)
10
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Making sense of common Dirichlet deviations
Scriven, John
;
Bound, John
;
Graham, Charles
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011792386
Saved in:
2
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
3
The competitive landscape for leisure : why wide appeal matters
Scriven, John
;
Pérez-Bustamante Yábar, Diana
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011300233
Saved in:
4
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
5
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
6
The Ehrenberg Legacy: Lessons in Buying Behavior, Television, Brand Perception, Advertising, and Pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10009998273
Saved in:
7
New Brand Extensions: Patterns of Success and Failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009998277
Saved in:
8
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
9
Book Review
Scriven, John
- In:
Long range planning : LRP ; international journal of …
41
(
2008
)
2
,
pp. 228-230
Persistent link: https://www.econbiz.de/10007995519
Saved in:
10
Book Review
Scriven, John
- In:
Long range planning : LRP ; international journal of …
41
(
2008
)
2
,
pp. 228-231
Persistent link: https://www.econbiz.de/10008884081
Saved in:
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