Goldenstein, Jan; Hunoldt, Michael; Oertel, Simon - In: Strategic Organization 22 (2024) 3, pp. 464-494
In our study, we examine how category density affects entrepreneurs? propensity to engage in category spanning, and investigate the moderating effects of category fuzziness, regional density, and the number of entrants in a system of categories. We test our hypotheses by focusing on 3707 bands...