Maruyama, Masayoshi; Trung, Le Viet - Research Institute for Economics and Business … - 2011
This paper reports the findings of a study on modern domestic retailers in Vietnam. We based this study on (1) a survey … of 56 firms that control almost all the modern retail format stores in Vietnam, (2) in-depth interviews with CEOs and …, and their prospects for future development. Our findings provide a comprehensive picture of modern retailers in Vietnam …