Pejić, Bach Mirjana; Sandro, Juković; Ksenija, Dumičić - In: South East European Journal of Economics and Business 8 (2014) 2, pp. 10-10
Segmentation in banking for the business client market is traditionally based on size measured in terms of income and … the business client market with more relevant criteria, including behavioral, demographic, personal, operational …, situational, and cross-selling products. In order to attain the goal of the paper, the dataset on business clients of several …