reveals the tensions between the efficacy ofneuromarketing techniques and the imperative to protect consumer privacy …This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule … crafting ethical neuromarketing practices that reconcile technological progresswith consumer well-being, thereby contributing …

and with this widespread adoption of digital payments, consumer privacy, and cybersecurity concerns must be addressed …

platforms (multihoming). This study develops a game-theoretic model to examine how consumer privacy concerns affect platform … collecting their data and selling targeted advertising space to advertisers. However, collecting consumer data has raised growing … privacy concerns, which may affect consumers’ homing behavior, i.e., using one platform (i.e., single homing) or multiple …

competing head-on for the brand-switching consumer, but they price independently as local monopolies. However, with privacy … optimal consumer privacy policies in markets that exhibit both brand differentiation and complementarity. In particular, we … consumer choose to buy one unit from a particular seller (single-purchase), the consumer may also choose to buy from different …