Hassen, Nesredin Temam; Lema, Mesfin; Nemera, Gemechu - In: Cogent business & management 11 (2024) 1, pp. 1-22
The current study investigates the direct and indirect effects of firm-specific and environmental factors on export … assessments of direct relationships should not be the primary concern in marketing studies; rather, the sum of the direct and … performance. Specifically, the study investigates the direct and indirect (mediation role of promotion (PR) and research …