Updates for a previously published package are provided. Copyright 2013 by StataCorp LP.

Being online whenever and wherever is quite natural for an increasing number of consumers. Companies are trying to tap this trend with different offers. Branded apps are one of the newer tools used to communicate with consumers on the go. But what exactly can these apps offer to consumers? And...

In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.

Product innovation has become increasingly important as a means for ensuring a competitive advantage, growth and financial success in today’s ultracompetitive business environment. To build a competitive advantage, pay off development and start-up costs and to generate cash, it is desirable to...

According to this study, sales promotions not only affect the sales of promoted items, but also of unpromoted brands and, therefore, the whole shopping basket. The authors demonstrated, in a series of experiments, that the framing of promotions matters. Specific promotions motivate consumers to...

Updates for a number of previously published packages are provided. Copyright 2006 by StataCorp LP.

Updates for a number of previously published packages are provided. Copyright 2006 by StataCorp LP.

Updates for a number of previously published packages are provided. Copyright 2006 by StataCorp LP.

Updates for a number of previously published packages are provided. Copyright 2006 by StataCorp LP.

Updates for a number of previously published packages are provided. Copyright 2005 by StataCorp LP.