Cinquini, Lino; Tenucci, Andrea - Istituto di Management, Scuola Superiore Sant'Anna - 2011
Purpose – The purpose of the paper is to point out a research agenda for Management Accounting under the emergent Service-Dominant (S-D) Logic. S-D Logic is widely discussed in the field of Marketing, the paper tries to extend S-D Logic in the Management Accounting context and develops some...