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MSI reports : working paper series

Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. - 2003 - 2011; damit Ersch. eingest.

Persistent link: https://www.econbiz.de/10001818595

MSI reports : working paper series

Marketing Science Institute, Cambridge, Mass. - Cambridge, Mass - 2003 - 2011; damit Ersch. eingest

Persistent link: https://www.econbiz.de/10008347391

Report / Marketing Science Institute

Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. : MSI - Nachgewiesen 1977 - 2002

Persistent link: https://www.econbiz.de/10000506730

Working paper / Marketing Science Institute, Research Program

Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. - 1971 - 1987 nachgewiesen

Persistent link: https://www.econbiz.de/10009268530

Developing a market orientation

Deshpandé, Rohit (contributor) - 1999 - Online-Ausg.

Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics

Persistent link: https://www.econbiz.de/10013207816

Developing a market orientation

Deshpande, Rohit (contributor) - 1999

The Marketing Service Institute's pioneering work on developing a market orientation, up to now only available as a series of working papers, is now presented in book form.This book demonstrates the importance of market orientation on organizational culture (the shared set of values in putting...