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Search: institution:"World Advertising Research Center <Henley-on-Thames>"
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Advertising campaigns--Awards--Great Britain.
2
Advertising campaigns--Great Britain--Case studies.
2
Marketing
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Aufsammlung
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Brand
1
Brand image
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Brand management
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English
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Binet, Les
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Bouwman, Margot
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Field, Peter
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Franzen, Giep
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World Advertising Research Center <Henley-on-Thames>
6
Institute of Practitioners in Advertising <London>
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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Advertising works 20 : proving the payback on marketing investment
Snow, Charlie
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009420506
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2
Advertising works 18 : proving the payback on marketing investment ; case studies from the IPA Effectiveness Awards 2009 ; Limited to campaigns with a budget up to £2.5m
Nairn, Andy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009361547
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3
Advertising works 19 : proving the payback on marketing investment
Golding, David
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009662320
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4
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10003456673
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5
World drink trends : containing data to ...
World Advertising Research Center <Henley-on-Thames>
-
Henley-on-Thames : WARC
;
1990-2000: Henley-on-Thames : …
-
Nachgewiesen 1990 - 2000; 2002(2001) - 2003(2002); 2004 …
Persistent link: https://www.econbiz.de/10000563590
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6
The mental world of brands : mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10001567085
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