Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable...

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Introduction -- Using this book -- 1 The foundations of business ethics -- What is ethics? -- Why study business ethics? -- Types of ethical examinations -- Enron and ethical...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- 1 Introduction -- 2 Entrepreneurship: theories and context -- 3 The entrepreneur, characteristics and personality -- 4 Opportunity recognition: creativity and innovation -- 5 Enterprise culture -- 6 Female...

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Introduction -- Using this book -- 1 The foundations of business ethics -- What is ethics? -- Why study business ethics? -- Types of ethical examinations -- Enron and ethical...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Preface -- Acknowledgements -- 1 The Digital Marketing Landscape -- 2 Search Engine Optimization -- 3 Website Development -- 4 The Retail Website -- 5 The B2B Website -- 6...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Introduction -- 1 What is corporate governance? -- 2 Conceptual problems in corporate governance -- 3 A brief history of corporate governance -- 4 The current position of corporate governance in the UK: Part 1:...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- Credit List -- About the Author -- 1 Introduction -- 2 Projects and Project Management -- 3 Project Roles and Responsibilities -- 4 Defining Project...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- Foreword -- 1 Introduction -- 2 International Business Theories -- 3 The Politics of International Business -- 4 Ethics and International Business -- 5 Cultural...

Cover -- Half Title -- Series Page -- Title Page -- Copyright page -- Contents -- PART I: Rise in behavioural ethics research -- 1. Introduction: Experimental approaches to the study of ethics -- 2. Historical experiments in the study of ethics -- 3. Measuring ethics in experiments -- PART II:...

Introduction to green business -- Resource depletion -- Pollution management -- Environmental economics and policies -- Going green: managing the process -- Green operations -- Green marketing -- Green growth sectors -- Clean energy ventures.