Dwivedi, Neeraj; Ben, P. John - In: Asian Case Research Journal (ACRJ) 18 (2014) 02, pp. 251-276
In the year 2011, Jyothy Laboratories (Jyothy), a small domestic player in the Fast Moving Consumer Goods (FMCG) industry in India, acquired Henkel India. Having historically followed a purely organic strategy, Jyothy made a strategic shift, by acquiring Henkel India. The case describes the...