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Year of publication
Subject
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Consumer behaviour 715 Konsumentenverhalten 700 Werbewirkung 619 Advertising effects 618 Theory 588 Theorie 587 Advertising 586 Werbung 570 Public relations 356 Online-Marketing 327 Internet marketing 326 Estimation theory 297 Schätztheorie 297 Social Web 274 Social web 274 Öffentlichkeitsarbeit 273 Brand management 269 Markenführung 266 USA 245 Corporate social responsibility 223 United States 212 Brand image 208 Corporate communications 207 Communication 203 Markenimage 202 Marketing management 191 Marketingmanagement 191 Corporate Social Responsibility 171 Time series analysis 168 Zeitreihenanalyse 168 Kommunikation 161 Viral marketing 120 Virales Marketing 120 Internal communication 118 Interne Kommunikation 113 Vereinigte Staaten 103 Statistical test 99 Statistischer Test 99 Welt 97 World 97
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Online availability
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Undetermined 2,427 Free 275
Type of publication
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Article 10,722 Book / Working Paper 1,133 Journal 30
Type of publication (narrower categories)
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Article in journal 2,594 Aufsatz in Zeitschrift 2,594 research-article 325 Aufsatz im Buch 287 Book section 287 Graue Literatur 122 Non-commercial literature 122 review-article 115 Amtsdruckschrift 90 Government document 90 Collection of articles of several authors 79 Sammelwerk 79 review 60 conceptual-paper 55 Konferenzschrift 47 case-report 47 non-article 36 Case study 31 Fallstudie 31 Reprint 30 Aufsatzsammlung 29 Conference proceedings 24 Statistik 23 Conference paper 20 Konferenzbeitrag 20 Arbeitspapier 14 Working Paper 14 viewpoint 13 Article 11 Systematic review 11 Übersichtsarbeit 11 back-matter 10 Bibliografie enthalten 9 Bibliography included 9 Kartenmaterial 9 Bibliografie 8 Bibliographie 8 Festschrift 7 Statistics 7 Hochschulschrift 4
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Language
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Undetermined 7,062 English 4,577 French 120 German 46 Danish 36 Afrikaans 33 Finnish 17 Dutch 11 Polish 9 Croatian 8 Macedonian 8 Serbian 3 Italian 2
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Author
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Kuehn 87 Passmore 84 Krapf, Eric 71 Goodman, Michael B. 63 Sulkin, Allan 57 Nolle 47 Taylor, Charles Raymond 44 Mier, Edwin E. 40 Finneran 39 Kitchen, Philip J. 34 Maasoumi, Esfandiar 34 Borthick, Sandra L. 32 Herman 31 Sevcik 29 Elving, Wim J.L. 25 McQuillan, John 25 Pang, Augustine 25 Weingarten, Michael 25 Korzeniowski, Paul 24 Stuck, Bart 24 Eisend, Martin 23 Toth, Victor J. 23 Robb, Drew 22 Wexler, Joanie 22 Finneran, Michael 21 Pelsmacker, Patrick de 21 Podnar, Klement 21 Varey, Richard J. 21 McAleer, Michael 20 Sung, Yongjun 20 Yoon, Sukki 20 Cheong, Yunjae 19 Knight, Fred S. 19 Schultz, Don E. 19 Johansen, Winni 18 Chang, Chingching 17 Dens, Nathalie 17 Kerr, Gayle 17 Baltagi, Badi H. 16 Bergkvist, Lars 16
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Institution
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OECD 48 Bell Communications - Economic Research Group 42 Organisation for Economic Co-operation and Development 31 Economic Commission for Africa 21 Völkerbund 17 United States / Congress / House / Committee on Interstate and Foreign Commerce 15 Organization for Communications and Transit 9 Dänemark / Statistisk Bureau 8 Powszechny Zjazd Historyków Polskich <8, 1958, Krakau> 8 FIBA Kongresse GmbH <München> 7 Committee on Forest Working Techniques and Training of Forest Workers 6 OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy 5 Africa Institute of South Africa 4 Dänemark / Statistisk Departement 4 Vereinte Nationen / Economic and Social Commission for Asia and the Pacific 4 ISAEBD <2011, Dalian> 3 Institute of Development Studies at the University of Sussex 3 Schweiz / Post- und Eisenbahndepartment 3 Union postale universelle 3 Völkerbund / Advisory and Technical Committee for Communications and Transit 3 Weltbank 3 Baltic Sea Business Summit <1998, Stockholm> 2 CETS <2010, Ottawa> 2 Comité de Géographie du Maroc 2 Committee on Interstate and Foreign Commerce, House of Representatives 2 Committee on the Judiciary, U.S. Senate 2 Consultative Assembly 2 Council of Europe 2 Economic and Social Commission for Asia and the Pacific 2 Edward Elgar Publishing 2 Euromedia Research Group 2 Europarat 2 European Policy Centre 2 Federal Communications Commission 2 General Conference on Communications and Transit <1., 1921, Barcelona> 2 General Conference on Communications and Transit <4, 1931, Genf> 2 ICETE <3, 2006, Setúbal> 2 Institut für Weltwirtschaft / Forschungsabteilung Raumwirtschaft 2 International Association of Marine Underwriters 2 International Conference on Communications <1984, Amsterdam> 2
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Published in...
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Business Communications review : BCR 3,671 International journal of advertising : the quarterly review of marketing communications 1,435 Econometric reviews 1,396 Corporate Communications: An International Journal 863 Journal of marketing communications 811 Corporate communications : an international journal 620 International journal of advertising : the review of marketing communications 407 Libri : international journal of libraries and information studies 396 Communications & Strategies 159 Information, computer, communications policy : ICCP 78 Revue des transports et des communications 77 Communications 59 International Journal of E-Health and Medical Communications (IJEHMC) 55 International Journal of Mobile Computing and Multimedia Communications (IJMCMC) 52 Contributions, communications / International Conference of Economic History 44 Bell Communications - Economic Research Group 42 Communications technology and social policy : understanding the new 'Cultural revolution'; [based on papers discussed at a symposium held at the Annenberg School of Communications, Univ. of Pennsylvania, in March 1972] 36 Statistiske meddelelser / udg. af det Statistiske Bureau 36 International Journal of Business Data Communications and Networking (IJBDCN) 35 Proceedings of the Conference on Interlibrary Communications and Information Networks, sponsored by the American Library Association and the U. S. Office of Education, Bureau of Libraries and Educational Technology held at Airlie House, Warrenton, Virginia Sept. 28, 1970 - Oct. 2, 1970 32 Communications of the Africa Institute 27 Contributions to the study of mass media and communications 27 The handbook of political economy of communications 27 Strategies and communications for innovations : an integrative management view for companies and networks 25 Les problèmes agraires des Amériques Latines : Paris, 11-16 Octobre 1965 ; actes du Colloque International sur 'Les problèmes agraires des Amériques Latines', organisé à Paris, du 11 au 16 Oct. 1965, par Pierre Monbeig et François Chevalier. Les textes des communications et des débats ont été préparés par Andrée Mansuy et Rubén Bareiro Saguier 24 Globalizing communications 23 Közlekedéstudományi szemle : a Közlekedéstudományi Egyesület lapja 22 Mededelings van die Universiteit van Suid-Afrika / C 22 Rethinking the practice of management. The impact of data processing, management information systems, and communications. Prep 21 Working paper 20 Communications series 19 Information, computer and communications policies for the 80's : an OECD report ; proceedings ... 19 Regulation of transnational communications 19 Statistische mededeelingen / Bureau van Statistiek der Gemeente Amsterdam 19 Connectivity and knowledge management in virtual organizations : networking and developing interactive communications 18 E-business models, services and communications 18 Transport and communications bulletin for Asia and the Pacific 18 Communications in computer and information science 17 Computers and communications. Toward a computer utility. 4. Computer Communications Symposium, held March 20-22, 1967 at Schoenberg Hall on the UCLA campus 17 Kapitelstakster for afgrøden 17
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Source
All
OLC EcoSci 5,777 ECONIS (ZBW) 4,541 Other ZBW resources 1,004 USB Cologne (EcoSocSci) 315 RePEc 223 USB Cologne (business full texts) 13 EconStor 12
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Showing 1 - 10 of 11,885
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Communications trend radar ; 2024
Stieglitz, Stefan; Zerfaß, Ansgar; Wloka, Michelle; … - 2024
What does the future hold for corporate communications? The Communications Trend Radar is an applied research project …. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management … Communications Trend Radar Report 2024 …
Persistent link: https://www.econbiz.de/10014481284
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Communications trend radar ; 2023
Zerfaß, Ansgar; Stieglitz, Stefan; Clausen, Sünje; … - 2023
result, the five most important trends for corporate communications are identified annually and published in the … Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a … position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate …
Persistent link: https://www.econbiz.de/10013549750
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Communications trend radar ; 2022
Stieglitz, Stefan; Zerfaß, Ansgar; Ziegele, Daniel; … - 2022
threatening the success of corporate communications. How can communication experts tell the important trends apart from the … relevant. Language Awareness, Closed Communications, Gigification, Synthetic Media, Cybersecurity. …: Language Awareness, Closed Communications, Gigification, Synthetic Media, Cybersecurity. …
Persistent link: https://www.econbiz.de/10012816865
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Refreshment students’ perceived usefulness and attitudes towards using technology: a moderated mediation model
Toros, Emete; Asiksoy, Gulsum; Sürücü, Lütfi - In: Humanities & Social Sciences Communications 11 (2024), pp. 1-10
This study aims to understand the attitudes of Refreshment students who are active learners towards the use of technology. A model was developed by utilising four important factors impacting technology usage attitudes, namely perceived usefulness (PU), perceived ease of use (PEOU),...
Persistent link: https://www.econbiz.de/10014497162
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Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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Perspectives : a research-based guide for brand activism
Verlegh, Peeter - In: International journal of advertising : the review of … 43 (2024) 2, pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
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When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van; Wänke, Michaela; Mussweiler, Thomas - In: International journal of advertising : the review of … 43 (2024) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
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The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
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Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto; Ono, Akinori - In: International journal of advertising : the review of … 43 (2024) 5, pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
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