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European Advertising Academy
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ECONIS (ZBW)
16
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11
Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
-
1st ed. 2016
-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the
European
Advertising
Academy
…
Persistent link: https://www.econbiz.de/10014018002
Saved in:
12
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
13
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Bušljeta Banks, Ivana
(
contributor
); …
-
2015
Advances in Advertising Research are published by the
European
Advertising
Academy
(EAA). This volume is a compilation …
Persistent link: https://www.econbiz.de/10014306570
Saved in:
14
Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
Eisend, Martin
-
2012
Advances in Advertising Research are published by the
European
Advertising
Academy
(EAA). This volume is a compilation …
Persistent link: https://www.econbiz.de/10014016046
Saved in:
15
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
16
Cutting edge international research
Terlutter, Ralf
(
ed.
)
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10009378867
Saved in:
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