Camping is booming. This development, combined with the travel restrictions, led to an increase in the number of overnight stays at campsites in the summer of 2020. For example, there were more and more press reports of overcrowded campsites in the federal state of Mecklenburg-Western Pomerania....

River cruises, like ocean cruises, are part of a steadily growing market segment. However, the "wow effect" that river cruises have had in recent years is weakening among river cruise guests and they are paying more critical attention to details. River cruise companies are thus faced with the...

In 2017, the Gesellschaft für Konsumforschung (GfK) found out that Generation Y prefers to book more than half of their trips online - can this trend analyzed by GfK be confirmed in 2020? By constructing an online questionnaire which has been shared via social media with participants from...

Die Analysephase steht am Anfang jedes Planungsprozesses eines Unternehmens und ist demnach die entschei-dende Datengrundlage für Zielbildung und die Strategieentwicklung. Bei den Analyse-Ebenen kann zwischen der Makro-Umwelt bzw. dem Umfeld, der Mikro-Umwelt des Marktes und der Betriebsanalyse...

We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...

Nowadays Airbnb represents a popular subject both within professional journals as well as on industry platforms. Most of them focus on the aspect of the competition of Airbnb and the hospitality industry - hotels, guesthouses as well as apartments. This research paper focuses a slightly...

The tourism and hospitality industry currently faces one of its most serious operational, commercial, and financial crises as a result of the worldwide spread of COVID-19. Both destinations and source markets are substantially affected and have suspended operations and commercial activities....

Churches are places of faith, but also tourist attractions. Especially cultural tourists appreciate the church build-ings for their architecture and atmosphere. There are different types of tourists who are interested in culture and visiting churches. Within the framework of a quantitative...

Digitale Zielgruppen sind auf dem besten Weg die bedeutendste Reisegruppe für touristische Unternehmen zu werden. Durch Digitalisierung sind Plattformen entstanden, die Nutzer zum Mitmachen auffordern, sozialen Austausch ermöglichen und aus User Generated Content bestehen, hinzu kommen...

Weihnachtsmärkte sind in den meisten deutschen Städten fester Bestandteil des Brauchtums in der Adventszeit und ein Highlight im Veranstaltungskalender. Sie vermitteln den Gästen eine vorweihnachtliche Stimmung und sorgen für wichtige Umsätze bei den Markthändlern und im angrenzenden...