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Search: isPartOf:"International Marketing"
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International marketing
720
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Griffith, David A.
55
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44
Whitelock, Jeryl
42
Samiee, Saeed
41
Kotabe, Masaaki
40
Leonidou, Leonidas C.
39
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37
Douglas, Susan P.
36
Katsikeas, Constantine S.
36
Magnusson, Peter
31
Zou, Shaoming
31
Chao, Paul
27
Ford, John B.
27
Schlegelmilch, Bodo B.
27
Vrontis, Demetris
27
Westjohn, Stanford A.
27
Shoham, Aviv
26
Sinkovics, Rudolf R.
25
Czinkota, Michael R.
23
Ghauri, Pervez N.
23
Malhotra, Naresh K.
23
Taylor, Charles R.
22
Cleveland, Mark
21
Slater, Stephanie
21
Styles, Chris
21
Calantone, Roger J.
20
Yaprak, Attila
20
Souchon, Anne L.
19
Balabanis, George
18
Barnes, Bradley R.
18
Hewett, Kelly
18
Haidar, Walter
17
Kim, Daekwan
17
Kuivalainen, Olli
17
McNitt, Harold A.
17
Murray, Janet Y.
17
Robson, Matthew J.
17
Fastoso, Fernando
16
Martín Martín, Oscar
16
Swoboda, Bernhard
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Springer International Publishing
1
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1
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1
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International Marketing Review
1,371
International marketing review
1,348
Journal of international marketing
835
Overseas business reports : OBR
747
Journal of international marketing and marketing research
376
Advances in international marketing
73
Handbook of research in international marketing
42
Manual of international marketing
37
International marketing ; Vol. 2
36
International marketing ; Vol. 1
35
International marketing ; Vol. 3
30
The SAGE handbook of international marketing
26
Best practices in international marketing
21
Handel und Internationales Marketing Retailing and International Marketing
21
International marketing strategy
21
Advances in international marketing : a research annual
20
International marketing and trade of quality food products
19
International marketing ; Vol. I
18
International marketing ; Vol. IV
18
International marketing ; Vol. V
18
Perspectives on international marketing - re-issued
18
International marketing ; Vol. III
17
International marketing ; Vol. VI
17
International marketing ; Vol. II
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Springer eBook Collection
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
15
SpringerLink / Bücher
15
New challenges to international marketing
14
Entrepreneurship in international marketing
13
Handel und Internationales Marketing / Retailing and International Marketing
13
International marketing : emerging markets
12
International marketing in the fast changing world
12
International marketing management. Readings in systems and method
11
Measurement and research methods in international marketing
11
Research
11
International marketing in rapidly changing environments
10
Research frontiers on the international marketing strategies of Chinese brands
10
International marketing and the country of origin effect : the global impact of 'Made in Italy'
8
Industrial market studies : contributions to the seminar of the International Marketing Federation, Rome, 22-24.4.1965
7
International Marketing Information Series, Country market survey, U.S. Department of Commerce, Industry and Trade Administration, CMS
7
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ECONIS (ZBW)
2,339
OLC EcoSci
1,681
Other ZBW resources
1,366
USB Cologne (EcoSocSci)
50
USB Cologne (business full texts)
1
Showing
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5,437
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1
Price increases and their financial consequences in international business-to-business selling
Friess, Maximilian
;
Kassemeier, Roland
- In:
Journal of international marketing
32
(
2024
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10014631125
Saved in:
2
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
3
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
4
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
5
Triadic multilevel psychic distance in firm internationalization
Safari, Aswo
- In:
International Marketing Review
41
(
2024
)
7
,
pp. 23-58
market. It has theoretical value and contributes to the recent advancement in the understanding of MPD in
international
…
marketing
literature. …
Persistent link: https://www.econbiz.de/10014828406
Saved in:
6
The future of research on international selling and sales management
Chaker, Nawar N.
;
Habel, Johannes
;
Hewett, Kelly
; …
- In:
Journal of international marketing
32
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014631109
Saved in:
7
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
8
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
9
The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios
;
Sichtmann, Christina
;
Saridakis, …
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
Saved in:
10
Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.
;
Yalcinkaya, Goksel
;
Griffith, David A.
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10014294049
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