Scheve, Clara; Reihlen, Markus; Gegenhuber, Thomas - In: Schmalenbach Journal of Business Research (SBUR) 76 (2024) 1, pp. 113-149
Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study...