In the era of the Global village, Digital Marketing is an all-embracing term. Digital Marketing makes the marketing process more practical than a theoretical one. We can treat traditional marketing as a mass marketing process or a direct marketing process where targeted customers are anonymous...

Purpose: This paper aims to examine the role of social auditing in legitimising the relationship between the buyer and supplier firms rather than strengthening corporate accountability in the global supply chain.Design/methodology/approach: Applying case study methodology and drawing on...