Maia, Vinicius Mothé; Tommasetti, Roberto; Macedo, … - In: Pacific Accounting Review 33 (2021) 5, pp. 625-635
Purpose: Emerging as a black swan event that stifled the global economy, COVID-19 is the first social media (SM) pandemic. In an unsocial age due to social distancing, SM relevance is intuitively magnified during a pandemic. This study aims to investigate the direct and moderating impact of...