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Search: isPartOf:"Sport Marketing Quarterly"
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Sportmarketing
152
Sports marketing
152
Consumer behaviour
136
Konsumentenverhalten
136
Professional sports
123
Profisport
123
USA
91
United States
91
Sport
80
Sports
80
Sport event
77
Sportveranstaltung
77
Football
53
Fußball
53
Brand management
48
Markenführung
48
Sport organization
46
Sportorganisation
46
Brand image
44
Markenimage
44
Sponsoring
42
Sponsorship
42
Ball game
34
Ballsport
34
Athletes
31
Sportler
31
Arbeitsgruppe
26
Team
26
Advertising effects
25
Werbewirkung
25
Higher education institution
22
Hochschule
22
Social Web
18
Social web
18
Motivation
15
Personality psychology
15
Persönlichkeitspsychologie
15
team identification
15
Beziehungsmarketing
14
Corporate Social Responsibility
14
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Online availability
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Undetermined
99
Free
1
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Article
435
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
366
Aufsatz in Zeitschrift
366
Interview
22
Case study
7
Fallstudie
7
Collection of articles of several authors
5
Sammelwerk
5
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English
367
Undetermined
74
Author
All
Drayer, Joris
19
McKelvey, Steve
18
Bennett, Gregg
14
Shapiro, Stephen L.
14
Ballouli, Khalid
13
Dwyer, Brendan
12
Heere, Bob
11
Byon, Kevin K.
9
Greenwell, T. Christopher
9
Ko, Yong Jae
9
Walker, Matthew
9
Walsh, Patrick
9
Bernthal, Matthew J.
8
Grady, John
8
Kadlecek, Jim
8
Lee, Joon Sung
8
Kunkel, Thilo
7
Lim, Choong Hoon
7
Baker, Thomas A., III.
6
Jensen, Jonathan A.
6
Naraine, Michael L.
6
Popp, Nels
6
Simmons, Jason M.
6
Apostolopoulou, Artemisia
5
Funk, Daniel C.
5
Gordon, Brian S.
5
Greenhalgh, Greg
5
Kent, Aubrey
5
Kwak, Dae Hee
5
Nagel, Mark
5
Osborne, Barbara
5
Asada, Akira
4
Biscaia, Rui
4
Brison, Natasha T.
4
Brown, Matthew T.
4
Cobbs, Joe
4
Ferreira, Mauricio
4
Fink, Janet S.
4
Katz, Matthew
4
Kim, Yongjae
4
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
366
Sport marketing quarterly : for professionals in the business of marketing sport
74
Sport Marketing Quarterly
1
Source
All
ECONIS (ZBW)
367
OLC EcoSci
74
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1
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
3
Team identification in Esports : the benefits of localizing an Esports team
Hwang, Yongjin
;
Fisackerly, Wil
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10014635123
Saved in:
4
Look what we have here : exploring brand-related sport consumer Twitter conversation topics
Wanless, Liz
;
Kennedy, Heather
;
Davies, Melissa
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10014635124
Saved in:
5
Fan networks in women's sport : an egocentric analysis of social fans and IsoFans
Katz, Matthew
;
Melton, E. Nicole
;
Isard, Risa F.
;
Agha, Nola
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 166-180
Persistent link: https://www.econbiz.de/10014635125
Saved in:
6
Worth a shot? : the impact of athletes' vaccine advocacy on fan attitudes and behaviors
Sauder, Molly Hayes
;
Mudrick, Michael
;
Davies, Melissa
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10014635126
Saved in:
7
Cooler bobbleheads prevail : bobblehead character type and impact on attendance at Major League Baseball games
Cisyk, Jeffrey
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10014519137
Saved in:
8
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
9
Exploring the National Hockey League's reverse retro campaign : response to pseudo-nostalgia in uniform design
Burton, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10014519141
Saved in:
10
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
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