Chapter 1 Brain Sex and Biological Sex -- Chapter 2 Conditions for Optimal Brain Function -- Chapter 3 Survive, Thrive and Flow -- Chapter 4 Brain-Sex Based Attention and Communication -- Chapter 5 Power, Politics and Pressure -- Chapter 6 Problem Solvers and Solution Seekers – the Difference...

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases,...