Alebaki, Maria; Iakovidou, Olga - In: Tourismos : an international multidisciplinary journal … 6 (2011) 1, pp. 123-140
In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical “wine tourist”, some distinctive...