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Marketing
6
Marketing management
6
Marketingmanagement
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Consumer behaviour
5
Konsumentenverhalten
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Theorie
5
Theory
5
USA
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United States
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04.08.1990
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07.08.1988
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American Marketing Association
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Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
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Summer Educators' Conference <1985, Washington, DC>
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Summer Educators' Conference <1986, Chicago, Ill.>
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Summer Educators' Conference <1987, Toronto>
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AMA educators' proceedings
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Series / American Marketing Association
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ECONIS (ZBW)
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Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
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2
Efficiency and effectiveness in marketing
Frazier, Gary L.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000810618
Saved in:
3
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
4
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
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5
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
6
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
7
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
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