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Werbung
6
Verbraucher
4
Image
3
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3
Marktforschung
2
Wirtschaftliches Verhalten
2
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1
Betriebliche Preispolitik
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Durand, J.
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Ernst, O.
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Faivre, J. P.
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Geiger, S.
1
Groot, G. de
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From experience to innovation ; Pt. 2
17
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ECONIS (ZBW)
17
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1
Corporate image research revied
Worcester, R. M.
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1971
Persistent link: https://www.econbiz.de/10003713842
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2
Identifying the dimensions of brand image
Nolan, J. A.
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1971
Persistent link: https://www.econbiz.de/10003641986
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3
Das semantische Differential als Instrument zur Objektivierung von Konsumentenurteilen über Produkteigenschaften und zur Imageforschung
Ruczinski, E.
-
1971
Persistent link: https://www.econbiz.de/10003665562
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4
Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer evidence for the value of such models
Sampson, P.
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1971
Persistent link: https://www.econbiz.de/10003668581
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5
Continuous purchasing data can be collected from individuals - but is it valid?
MacGloughlin, I.
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1971
Persistent link: https://www.econbiz.de/10003621783
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6
A review of consumer decision process models
Lunn, J. A.
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1971
Persistent link: https://www.econbiz.de/10003622185
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7
Conceptual and mathematical models in belief and attitude research
Marchant, L. J.
-
1971
Persistent link: https://www.econbiz.de/10003625214
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8
The Company image as perceived by company personnel
Kennedy, S. H.
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1971
Persistent link: https://www.econbiz.de/10003600149
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9
The recognition and systematic study of phenomena of diffusion or contagion: An approach
Vincent, M.
-
1971
Persistent link: https://www.econbiz.de/10003703157
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10
Werbedosis: Werbewirkung : differenzierungen von Response-Funktionen nach Ziel- und Mediakonsumgruppen
Geiger, S.
;
Ernst, O.
-
1971
Persistent link: https://www.econbiz.de/10003542046
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